This module covers the basics of sales and marketing, including the 4 Ps of marketing: price, promotion, place and product, and how you can strategically use these elements, known as the marketing mix, to grow your business.  It also goes over the importance of customer service and how it can be used to drive success.
This module covers the process of developing a strategic plan for your company from defining the strategic orientation for your business (your mission, vision and values), to analyzing the internal and external factors that affect your business, to developing a step by step plan to achieving your strategic goals.